Mercedes-Benz Logo Origin
The origins of some automotive logos begin even before the dawn of the automobile. The Mercedes-Benz three-pointed star is commonly known to symbolize the use of the company’s engines on land, sea and air. But the star first appeared on a personal note written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler used a three-pointed star to mark the location of his family’s new home in the town of Deutz, Germany. His sons adapted the emblem as the Mercedes-Benz logo from 1910 onwards.
Ferrari Logo Origin
The Ferrari "Prancing Horse" made its first appearance on the warplane flown by Francesco Baracca, an Italian flying ace who died during World War I. In 1923, when he was still a race car driver, a young Enzo Ferrari met Baracca's parents following an automobile race. Both for good luck and out of respect for their son, they suggested Ferrari use their son's prancing horse badge on his race cars. Enzo added a yellow background -- it's the official color of his hometown in Modena, Italy -- and the horse's tail was redesigned to point upwards instead of down.
BMW Logo Origin
Despite the popular myth, the BMW logo does not represent a stylized airplane propeller. The blue and white logo is borrowed from the Bavarian flag, nothing more. The misconception began in the 1920s, when an advertising agency used the BMW Roundel as the spinning propeller of an airplane -- before it built cars, BMW was busy piecing together aircraft engines. The ad must have been a good one because, for decades since, almost everyone assumes the design and colors of the BMW logo are rooted in aviation.
Chevrolet Logo Origin
Did the Chevy "bowtie" emblem originate in a wallpaper pattern? Louis Chevrolet himself said the emblem was inspired by wallpaper in his hotel room during a visit to Paris in 1908. His wife, on the other hand, had a different story to tell. Mr. Chevrolet's wife later said her husband had spotted the design in an advertisement in a Sunday supplement. Apparently the 'borrowed' design had legs, because the Chevrolet logo is one of the world's most
Toyota Logo Origin
Good luck -- and an easier to pronounce name -- played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder, Kiichiro Toyoda, "ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed... 'Toyoda' became 'Toyota' because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity."
Lamborghini Logo Origin
A tall tale never hurts, especially when it involves two companies known for building some of the most exotic cars in the world. Car enthusiasts love to stoke the rivalry between Lamborghini and Ferrari, even down to the minutiae of the Lamborghini logo. The design of the gold and black emblem was led by company founder Ferruccio Lamborghini, and the bull located in the center stands for his zodiacal sign (Taurus). Legend has it that Mr. Lamborghini purposefully copied the Ferrari shield, then inversed that company’s yellow and black color scheme to prod the ego of Enzo Ferrari.
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